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Marketing Support Specialist

Company Name:
Jack Henry and Associates
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SUMMARY
Under moderate supervision, responsible for the entire life cycle of marketing initiatives for assigned product lines, including marketing planning and strategic development, implementation & execution, ongoing review and updates, and performance documentation & reporting.
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ESSENTIAL FUNCTIONS
Lead the strategic and tactical development and execution of marketing initiatives for assigned product lines, including trade show support, webinars, collateral, website content, email marketing, direct mail, and advertising.
Regularly interact with appropriate business units to evaluate marketing plans, identify new needs, make updates to plans, and monitor ongoing progress.
Support all Corporate Marketing initiatives, including national sales meetings, educational conferences and user forums, participating as a representative or leading initiatives as appropriate.
Develop, implement, and utilize tools and strategies to measure the success of marketing initiatives.
Evaluate the overall success of various marketing initiatives, reporting results and making adjustments to initiatives as appropriate.
Manage incoming lead distribution among team members and business units, and assist with monthly reporting of departmental leads and closed sales.
In tandem with product representatives and copywriters, interview customers to obtain case study content, following up to obtain the appropriate approvals.
Support the marketing efforts of partners and resellers, maintaining excellent relationships and proactively identifying opportunities to advance marketing initiatives.
Conduct ongoing media and market analysis and help support media relationships.
Remain informed of new technology, processes, or other changes that may affect business, product development, or target markets.
Coordinate speaking arrangements and public appearances, identifying appropriate appearances as defined by marketing initiatives.
Perform special projects or other duties as assigned.
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MINIMUM QUALIFICATIONS
High school diploma or equivalent required. Bachelor-s degree preferred.
Minimum of three to five years of experience in related field; or
Advertising agency experience a plus.
Financial software & technology marketing experience a plus.
An equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.
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KNOWLEDGE AND SKILLS
Developing professional expertise. Works on non-complex to complex projects. Exercises judgment using analytical and critical-thinking skills within defined procedures and practices.
Excellent written and verbal communication, customer relation, and project management skills.
Developing presentation abilities, including the ability to present ideas, initiatives, and plans to all levels of the organization.
General knowledge of company products and
services
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General knowledge of technical, financial, and banking industry and competitive market environment.
Experience working with marketing databases.
General knowledge of Microsoft Office (Word, Excel, Powerpoint, Outlook).
Ability to quickly learn new online tools for the creation, distribution, and maintenance of emails, landing pages, website, mailing lists, webinars, etc. as appropriate.
Jack Henry & Associates, Inc. is an Equal Employment Opportunity/Affirmative Action Employer and maintains a Drug-Free Workplace.
EOE-M/F/V/D
REQNUMBER: 1678_91061537

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